Thursday, November 11, 2010

Product Placement in Movies


Product placement and advertising in movies is abundant in today's movie industry. Advertising companies work with movie producers to insert certain products subtly (or sometimes not-so-subtly) into many motion pictures. The protagonist drinking a can of Coke; a Macintosh computer with the Apple logo prominently displayed directly in the frame; teenaged Bella using her Nokia phone to text: all of these are examples of product placement in movies. Making sure that the company logos are displayed is a huge responsibility of set designers and producers, because if the product is not displayed where the audience can see the brand of the product, then advertising companies are not happy and the movie studio loses money.

Here's a link to a video montage of various product placements in movies: http://www.youtube.com/watch?v=VDsqySu0vMA

Long Live

I said remember this moment
In the back of my mind
The time we stood with our shaking hands
The crowds in stands went wild
We were the kings and the queens
And they read off our names
The night you danced like you knew our lives would never be the same
You held your head like a hero on a history book page
It was the end of a decade
But the start of an age
Long live the walls we crashed through
How the kingdom lights shined just for me and you
I was screaming long live all the magic we made
And bring on all the pretenders
One day we will be remembered

I said remember this feeling
I pass the pictures around
Of all the years that we stood there on the sidelines
Wishing for right now
We are the kings and the queens
You traded your baseball cap for a crown
When they gave us our trophies
And we held them up for our town
And the cynics were outraged
Screaming this is absurd
Cause for a moment a band of thieves in ripped up jeans got to rule the world

Long live the walls we crashed through
How the kingdom lights shined just for me and you
I was screaming long live all the magic we made
And bring on all the pretenders
I'm not afraid
Long live all the mountains we moved
I had the time of my life fighting dragons with you
I was screaming long live that look on your face
And bring on all the pretenders
One day we will be remembered

Hold on to spinning around
Confetti falls to the ground
May these memories break our fall

Will you take a moment, promise me this
That you'll stand by me forever
But if God forbid fate should step in
And force us into a goodbye
If you have children someday
When they point to the pictures
Please tell them my name
Tell them how the crowds went wild
Tell them how I hope they shine

Long live the walls we crashed through
I had the time of my life with you

Long long live the walls we crashed through
How the kingdom lights shined just for me and you
And I was screaming long live
All the magic we made
And bring on all the pretenders, I'm not afraid
Singing long live all the mountains we moved
I had the time of my life fighting dragons with you
And long long live the look on your face
And bring on all the pretenders
One day we will be remembered